Humans of Wagyu

〜My first encounter with Gui's Burger
My husband, the ultimate connoisseur who always hunts for 'the best in the world,' excitedly announced one day that 'the best burger place in the world' was right in our neighborhood—and that’s how I met Gui!   

Gui, a passionate Brazilian, is a true maestro of meat. To him, a hunk of meat isn’t just food; it’s an art form. With his BBQ expertise, he brings out flavors that make meat lovers everywhere swoon.  

When Gui married Seira, a Japanese local, he discovered the magic of Wagyu beef and completely transformed the Japanese BBQ scene. In a land that traditionally adores thinly sliced meat, Gui introduced a bold and delicious way to savor hearty, flavorful Japanese cuts—making every bite an unforgettable experience.  

Together, Gui and Seira have made it their mission to share the wonders of Japanese Wagyu with the world. By establishing a streamlined sales route, they’ve made these once-elusive treasures accessible to meat enthusiasts everywhere. Gui's deep dive into Wagyu’s essence—what makes it so uniquely delicious—showcases his love and expertise as a true meat specialist.  

With Hata's Hamper, you’ll get to taste his personally selected, premium cuts of Japanese meat. Don’t miss the chance to try these rare and exceptional offerings, straight from farm!"

~ About Humans of Wagyu ~

Humans of Wagyu is a global platform dedicated to sharing the stories and expertise behind Japan’s most iconic beef. With over 460,000 followers on Instagram, they are the largest Wagyu-focused community in the world. Their mission is to connect people with the heritage, craftsmanship, and people who make Wagyu extraordinary.

Founded on the principle of celebrating the human side of Wagyu, Humans of Wagyu highlights the farmers, traditions, and artistry that contribute to this premium beef. Through engaging content, they showcase the journey of Wagyu from farm to table, offering a deeper appreciation for its unique qualities.

In addition to sharing stories, Humans of Wagyu provides insights into the meticulous care and dedication that goes into raising Wagyu cattle. From the meticulous feeding practices to the grading systems that define excellence, their content offers an educational and enriching perspective on Wagyu beef.

Whether you’re a connoisseur or new to the world of Wagyu, Humans of Wagyu invites you to explore the stories behind the flavor and discover the people who make it all possible.

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